Tourism New Zealand, an organization that markets and promotes tourism in New Zealand , has launched a campaign that is generating a lot of buzz, satirizing tourists who are obsessed with taking Instagram-worthy photos, saying, "No more Instagram-worthy photos, let's try something new."
Crackdown on "Instagrammable"
The campaign video shows New Zealand comedian Thomas Sainsbury dressed as a ranger, cracking down on tourists obsessed with taking Instagram-worthy photos.
Rather than sharing the same old poses or typical Instagram-worthy photos often seen at tourist spots on social media, we are encouraging people to share something new.
This video focuses on tourists who are so focused on taking cool photos that they put themselves in danger rather than enjoying their sightseeing.
"New Zealand has a lot of great things to do even without worrying about how they'll look on social media," the site has said, and has also released videos in which Kiwis (New Zealanders) are interviewed about new things they'd like to try.
With New Zealand's borders remaining closed to prevent the spread of the new coronavirus, a campaign is being actively undertaken to encourage Kiwis to travel domestically in order to save the hard-hit tourism industry.
The campaign is a hot topic overseas
This campaign has also been a topic of discussion in overseas media.
CNN said, "New Zealand is tired of your Instagram photos."
The New York Times also covered the state of New Zealand's tourism industry.
According to this article, New Zealand's tourism market is about 3.3 trillion yen. Of NZ's population of 5 million, 230,000 people work in some kind of tourism-related job.
Approximately 3.8 million international tourists visited New Zealand between 2018 and 2019. International tourists are said to spend about three times as much as domestic tourists, so it is difficult for the country to make up for the loss of international tourists due to the pandemic, but domestic travel increased by 12% from June to October last year compared to the previous year.
Will the border closure be lifted?
Not only people who want to visit New Zealand, but also people involved in the tourism industry are waiting for the "lifting of the border closure." However, it seems that the day when the border is lifted is still a long way off.
New Zealand Prime Minister Ardern
The borders will not be reopened until most New Zealanders have been vaccinated.
He said.
The Pfizer vaccine is scheduled to be administered to staff working at airports, quarantine facilities, and other facilities where people may come into contact with people arriving from overseas within this month. It is expected that the vaccine will be available to everyone in the country by the second half of this year.
As of February 11, New Zealand has only one community infection. Apart from that, 53 people who have entered the country from overseas (under quarantine) have tested positive.
Bonus English Lesson
Finally, a little English lesson.
This catchphrase appears at the end of the campaign video.
Please don't travel under the social influence
This literally translates to:
"Don't travel under the influence of social media"
It will be.
The expression "under the social influence" is often used in the context of drunk driving, etc. "alcohol influence" This is a paraphrase of the phrase:
Below are some example sentences using “alcohol influence”.
Don't drive under the alcohol influence
It means "Don't drive under the influence of alcohol."
